We help forward‑thinking companies enter and scale in MENA with strategies that create value for people, planet, and profit.
Founded by a team with decades of experience bridging the West and MENA.
We empower foreign companies to establish and grow in MENA through sustainable market entry, responsible operations, and measurable impact—aligned with regional transformation priorities without naming them explicitly.
We bridge global innovation with local needs, building future‑ready economies through education, localization, and technology transfer.
High‑growth sectors and future‑economy jobs beyond hydrocarbons.
Significant investment in AI, smart infrastructure, and deep tech.
Clean energy, food security, and environmental resilience as core priorities.
Regulatory pathways, localization, GTM, and partnerships.
ESG strategy, circularity, climate alignment & responsible supply chains.
Upskilling, leadership development & educator enablement (incl. AI literacy).
KPIs for people, planet & profit tracked through an impact dashboard.
We tailor impact metrics per engagement and report them transparently.